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Close-up of blonde hair with kink and hair breakage at the midpoint from tension form elastic hair ties

If you wear your hair up daily

You may notice:

A crease where your hair tie sits

Strands pulling as you take it out

A section feeling weaker over time

It’s not always obvious but

where tension is held, stress is repeated.

SEE OUR ALTERNATIVE

A different kind of hold

Rethinking how hair is held.

Traditional hair ties hold hair in a fixed position, BUNLUV holds it differently.

  • woman holding onto elastic hair tie

    TRADITIONAL ELASTIC HAIR TIE

    ✕ Firm, fixed hold

    ✕ Holds hair in one place, where tension can build

    ✕ Can feel tight depending on use

    ✕ May leave a visible crease

    ✕ Often removed by pulling

  • Woman holding onto her spiral scrunchie - spiral visable under the scrunchie

    BUNLUV SMARTCORE SPIRAL SCRUNCHIE

    ✓ Softer, flexible hold

    ✓ Designed for a more even feel

    ✓ Designed for everyday comfort

    ✓ A softer finish on the hair

    ✓ Slides out more easily

dark brown satin scrunchie with clear spiral design on a white background, by BUNLUV

Designed with purpose

Not just a scrunchie.

Spiral-core construction and carefully chosen fabrics, made for the moments you're in motion and the rituals in between.

1. Spiral Core

Designed to help avoid a single pressure point in the hair

2. Even Hold

Designed to distribute tension more evenly across the hair

3. Chosen Fabrics

Mulberry silk, satin, and active fabrics selected for how they feel against hair

LEARN ABOUT SMARTCORE SCRUNCHIES
  • Lorna Jane wearing a bunluv scrunchie on her wrist

    LORNA JANE

    "Gotta say, I love this scrunchie"

  • Sigourney, former vogue editor portrait shot

    SIGOURNEY CANTELO

    "This scrunchie is genius"

  • Christine Mai hair stylist portrait image

    CHRISTINE MAI

    "I literally wear them everyday"

  • David corry hair dresser holding a wig and styling tool educating on textured hair

    DAVID CORRY

    "We love the products from BUNLUV"

Woman wearing a  bunluv brown and rose gold satin bonnet against a neutral background

Complete the ritual

Sleep Bonnets

How you wear your hair & how you rest it, matters.

Care for your hair, day and night, with BUNLUV SmartCore scrunchies and bonnets.

SHOP SLEEP BONNETS

What is a satin sleep bonnet and why use one?

A satin sleep bonnet is worn overnight to reduce the friction between hair and a cotton pillowcase. Cotton's surface creates repeated contact friction through the night, which many people find affects their hair texture by morning. The BUNLUV Oversized Adjustable Satin Bonnet features a double-sided satin finish and an adjustable fit designed to stay comfortable through the night, for a range of hair types and lengths.

Founder image on dark background

From our founder

A brand build on real life

At BUNLUV, everything starts with real life. With movement, change, and the moments we almost give up when hair becomes a barrier. Our accessories are designed to support you through your day and night, so life always comes first and your hair is cared for along the way.

Read our founder story →

Questions worth asking

Still wondering?

What is a BUNLUV SmartCore scrunchie?

A BUNLUV SmartCore scrunchie combines a spiral inner structure with a soft fabric outer - designed as an alternative to traditional elastic hair ties. The spiral core is designed to distribute hold more evenly across the hair, while the fabric outer sits softly against the hair rather than gripping it at a single point. Available in mulberry silk, premium satin, swim, and active fabrics.

How is a spiral scrunchie different from a regular hair tie?

A traditional hair tie uses a flat elastic band that holds hair in one fixed position, concentrating tension at the point where it wraps. A spiral scrunchie uses a coiled inner structure designed to distribute that hold differently - offering a more flexible, adaptive grip. BUNLUV's SmartCore scrunchies place this spiral inside a soft fabric outer, designed to slide out more easily and sit softer against the hair during everyday wear.

Are BUNLUV scrunchies suitable for all hair types?

Yes. BUNLUV SmartCore scrunchies are designed for a range of hair textures and types - fine or straight hair, thick or full hair, curly and coily textures, and children's hair. The spiral structure is designed to hold securely without requiring a tight wrap, which many people find suits fragile, postpartum, or textured hair particularly well.

What is BUNLUV and where are products made?

BUNLUV is an Australian hair accessories brand founded on the Gold Coast. Created by a mother during maternity leave, BUNLUV was designed around a simple question: what if a hair tie could hold differently? The SmartCore spiral scrunchie and oversized satin sleep bonnet are both designed and made in Australia, with a focus on everyday wear, movement, and overnight hair care.

Can I wear a BUNLUV scrunchie to the gym or swimming?

Yes. BUNLUV offers an Active SmartCore range designed for gym and movement, and a Swim SmartCore range designed for beach and pool use. The swim scrunchies are made from a quick-dry fabric designed to hold wet hair securely. Both ranges use the same spiral inner structure as the everyday silk and satin styles.