Not just a scrunchie.

SmartCore spiral scrunchies take a different approach to everyday hair styling. Built with a structured inner spiral and wrapped in soft fabric, you can wear them from your morning routine to sleep.

You probably tie your hair up, take it down, and restyle it more than once a day. SmartCore is made for that, whether you're heading to work, school, the gym, or just moving through your day.

• fine or straight hair
• thick or longer hair
• curly and coily textures
• children over 3 years and teens

Not suitable for children under 3 years. Contains small parts that may present a choking hazard.

We're an Australian brand, and we design hair accessories that feel easy to wear and fit naturally into your everyday life. Each piece balances function, simplicity, and considered detail.

We built SmartCore for everyday wear, with a spiral inner structure that gives you an alternative to traditional elastic hair ties. The spiral moves with your hair as you wear it, while the outer fabric wraps around the core rather than directly around your hair. Lightweight and comfortable, you can wear it whether your hair's up for an hour or all day.

Traditional elastic hair ties rely on tension to gather hair. SmartCore spiral scrunchies are designed differently, featuring a spiral inner structure rather than a single elastic loop.

The spiral shape creates a different structure compared to traditional elastics. This design makes SmartCore scrunchies a considered option for everyday routines where hair may be worn up and down throughout the day.

We make SmartCore in a range of fabrics and finishes, so you can find one suited to your texture and routine:

• curly, coily and wavy hair
• straight and fine hair
• thick, long or full hair
• children and teens.

Worn by men, women, and families across Australia, however you wear your hair, there's likely a SmartCore for it.

SmartCore is made to fit into your real life, from busy mornings to slower evenings. You can wear it for:

• daily wear
• school hairstyles
• gym, running and low-impact movement
• sleeping or lounging

Made to be worn, lived in, and loved, without overthinking it.

You might know them as coil hair ties, phone cord hair ties, or hair coils. At BUNLUV, we build this spiral structure into a scrunchie, so you get a softer, more flexible way to hold your hair.

A traditional hair tie is usually elastic and holds your hair in a fixed position. A spiral or coil-style tie uses a curved structure that can distribute tension differently along your hair. We combine that spiral with fabric, so you get a more considered, flexible hold.

It depends on you and your routine. Some people choose spiral or coil ties because they're designed to avoid tightly gripping one section of hair. We built SmartCore as that kind of alternative, for a softer, more flexible way to wear your hair.

Creasing can depend on how tightly you tie your hair, your hair type, and how long you wear it. Some people find spiral or coil-style ties reduce the appearance of a crease compared to tighter elastics, but results can vary.

Phone cord hair ties are another name for spiral or coil hair ties, named for their resemblance to old telephone cords. People often use them for ponytails, buns, or casual styles.

Your hair can feel more delicate when it's wet or after something like swimming. Some people reach for spiral or fabric-covered ties during these moments, as part of a gentler routine. We designed SmartCore with this in mind too. In fact, this is where the idea of the smartcore scrunchie began. Read our founder story here.

Yes. Hair ties are part of most people's daily routine, whether for work, movement, or rest, and SmartCore is designed for exactly that, with comfort and flexibility in mind.

"Hair bobbles" is a general term used in Australia and the UK for many kinds of hair ties, including elastics, scrunchies, and sometimes spiral or coil styles. What it means can vary depending on where you hear it.

• everyday wear
• school and work styling
• low-impact movement to running
• sleep or rest
• travel and on-the-go