Close-up of blonde hair with kink and hair breakage at the midpoint from tension form elastic hair ties

Sound familiar?

If you wear your hair up daily, you may notice:

A crease where your hair tie sits

Strands pulling as you take it out

A section feeling weaker over time

It’s not always obvious but

where tension is held, stress is repeated.

SHOP SMARTCORE SPIRAL SCRUNCHIES
  • woman holding onto elastic hair tie

    TRADITIONAL ELASTIC HAIR TIE

    ✕ Firm, fixed hold

    ✕ Holds hair in one place, where tension can build

    ✕ Can feel tight depending on use

    ✕ May leave a visible crease

    ✕ Often removed by pulling

  • Woman holding onto her spiral scrunchie - spiral visable under the scrunchie

    BUNLUV SMARTCORE SPIRAL SCRUNCHIE

    ✓ Softer, flexible hold

    ✓ Designed for a more even feel

    ✓ Designed for everyday comfort

    ✓ A softer finish on the hair

    ✓ Slides out more easily

An alternative to elastic based hair ties

Traditional elastic hair ties hold hair in one fixed position.

BUNLUV SmartCore scrunchies combine an internal spiral structure with a fabric outer layer that reduces direct contact with the hair. This allows for a more flexible hold.

It's not obvious on the outside. It's what's inside that feels different.

Active Scrunchie Blush Pink Showing Spiral BUNLUV

Designed with purpose

Not just a scrunchie.

Spiral-core construction and carefully chosen fabrics, made for the moments you're in motion and the rituals in between.

1. Spiral Core

Designed to help avoid a single pressure point in the hair

2. Even Hold

Designed to distribute tension more evenly across the hair

3. Chosen Fabrics

Mulberry silk, satin, and active fabrics selected for how they feel against hair

Shop by Collection
  • Lorna Jane wearing a bunluv scrunchie on her wrist

    LORNA JANE

    "Gotta say, I love this scrunchie"

  • Sigourney, former vogue editor portrait shot

    SIGOURNEY CANTELO

    "This scrunchie is genius"

  • Christine Mai hair stylist portrait image

    CHRISTINE MAI

    "I literally wear them everyday"

  • David corry hair dresser holding a wig and styling tool educating on textured hair

    DAVID CORRY

    "We love the products from BUNLUV"

"Designed for all hair types, for the moments you're in motion and the rituals in between."

From our founder

A brand build on real life

At BUNLUV, everything starts with real life. With movement, change, and the moments we almost give up when hair becomes a barrier. Our accessories are designed to support you through your day and night, so life always comes first and your hair is cared for along the way.

Read our founder story

Good questions

Questions worth asking about your hair tie.

About SmartCore Scrunchies

SmartCore spiral scrunchies are a different approach to everyday hair styling.

Built with a structured inner spiral and wrapped in soft fabric, they are designed to be worn across a range of daily moments, from getting ready in the morning to winding down at night.

Everyday Styling

Hair is often tied up, taken down, and restyled throughout the day.

SmartCore scrunchies are designed to support this kind of routine, whether you are heading to work, school, the gym, or simply moving through your day.

Hair Types

• fine or straight hair

• thick or longer hair

• curly and coily textures

• children and teens

Designed in Australia

BUNLUV is an Australian brand focused on creating hair accessories that feel easy to wear and fit naturally into everyday life.

Each design reflects a balance of function, simplicity, and considered detail.

How SmartCore Spiral Scrunchies are designed

SmartCore Spiral Scrunchies are thoughtfully designed for everyday wear, with a spiral inner structure that offers an alternative to traditional elastic hair ties.

The spiral design allows the scrunchie to move with the hair as it’s worn, while the outer fabric wraps around the core rather than directly around the hair itself.

Lightweight and comfortable, SmartCore scrunchies are designed to be worn across a range of routines and styles, whether your hair is worn up briefly or throughout the day.

Why spiral scrunchies feel different to elastics

Traditional elastic hair ties rely on tension to gather hair. SmartCore spiral scrunchies are designed differently, featuring a spiral inner structure rather than a single elastic loop.

The spiral shape creates a different structure compared to traditional elastics. This design makes SmartCore scrunchies a considered option for everyday routines where hair may be worn up and down throughout the day.

SmartCore scrunchies for different hair types

SmartCore scrunchies are available in a range of fabrics and finishes suited to different hair textures and everyday routines, including:

Curly, coily and wavy hair

Straight and fine hair

Thick, long or full hair

Children and teens

Worn by men, women and families across Australia, SmartCore scrunchies are created for everyday styling across different preferences and stages of life.

One scrunchie. Many hair stories.

Everyday wear, sleep and active routines

SmartCore scrunchies are designed to fit seamlessly into real life, from busy mornings to slower evenings. Created for everyday routines, they’re made to be worn across a variety of moments throughout the day and night.

They’re commonly worn for:

  • Daily wear
  • School hairstyles
  • Gym and low-impact movement
  • Sleeping or lounging
  • Busy, time-poor routines

Designed to be worn, lived in, and loved, without overthinking it.

What are spiral hair ties also called?

Spiral hair ties are also known as coil hair ties, phone cord hair ties, or hair coils. These names are often used interchangeably to describe hair ties with a coiled structure. At BUNLUV, this spiral structure is placed inside a scrunchie to create a softer, more flexible way to hold hair.

What is the difference between a spiral hair tie and a regular hair tie?

Traditional hair ties are typically made from elastic and hold hair in a fixed position. Spiral or coil-style hair ties use a curved structure that can distribute tension differently along the hair. BUNLUV scrunchies combine this internal spiral with fabric to create a more considered, flexible hold.

Are coil or spiral hair ties better for your hair?

Different hair ties suit different people and routines. Some people choose spiral or coil hair ties as they are designed to avoid tightly gripping one section of hair. BUNLUV scrunchies are designed as an alternative for those looking for a softer, more flexible way to wear their hair.

Do spiral hair ties leave a crease in the hair?

Hair creasing can depend on how tightly hair is tied, hair type, and how long it is worn. Some people find that spiral or coil-style hair ties may reduce the appearance of a defined crease compared to tighter elastics, but results can vary.

What are phone cord hair ties?

Phone cord hair ties are another name for spiral or coil hair ties, named after their resemblance to traditional telephone cords. They are often used in ponytails, buns, or casual styles.

Are spiral hair ties suitable for wet or delicate hair?

Hair can feel more delicate when wet or after activities like swimming. Some people choose spiral or fabric-covered hair ties during these times as part of a gentler routine. BUNLUV scrunchies are often used in these moments for a softer hold.

Can I wear spiral hair ties every day?

Hair ties are often part of daily routines, whether for work, movement, or rest. BUNLUV scrunchies are designed for everyday wear, with a focus on comfort and flexibility across different moments of the day.

What are hair bobbles? Are they the same thing?

“Hair bobbles” is a general term used in Australia and the UK for many types of hair ties, including elastics, scrunchies, and sometimes spiral or coil styles. The exact meaning can vary depending on how the term is used.

Where they fit into your routine

• everyday wear

• school and work styling

• low-impact movement

• sleep or rest

• travel and on-the-go

FIND A SCRUNCHIE THAT FITS YOUR ROUTINE