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★★★★★

Best scrunchies ever!!

I purchased one from the swim collection and had to get more! They are great for every day and match all of my gym outfits! They are luxurious, soft and feminine. I always receive compliments and people asking where they can get a scrunchie too!!

Natalie Jadric

Swim Scrunchie | Strawberry Print

Designed with purpose

Not just a scrunchie.

BUNLUV SmartCore scrunchies combine a spiral, designed to hold, yet help avoid a single pressure point & distribute tension evenly across the hair

&

Purposeful fabric, chosen for feel and activity. Mulberry silk & satin for everyday and sleep, active & swim fabrics for workouts & school.

Shop SmartCore Spiral Scrunchies

Most Loved

Best Sellers

Global Hair Expert Recommended.

Global Head Spa Expert, Educator & Trichologist from Osaka, Japan.

"When people think of hair damage, heat styling is usually the first culprit that comes to mind. However, the way you tie your hair back can actually be just as harmful. That’s why I always recommend using a scrunchie instead of a traditional hair elastic. Standard elastics put too much tension on the hair and cause unnecessary friction, which ultimately leads to frizz and breakage. Scrunchies provide a secure hold while gently protecting the hair. That’s why I recommend BUNLUV." - Alexander Bowyer

Trusted by

Australian Hair & Fashion Experts.

  • ALEXANDER BOWYER - Head Spa Expert, Educator & Trichologist from Osaka, Japan."I recommend BUNLUV"

    "I recommend BUNLUV"

  • Lorna Jane wearing a bunluv scrunchie on her wrist

    LORNA JANE - AUSTRALIAN FASHION DESIGNER & AUTHOR | LJ ACTIVE

    "Gotta say, I love this scrunchie"

  • Sigourney, former vogue editor portrait shot

    SIGOURNEY CANTELO - FOUNDER & EDITOR-IN-CHIEF | BEAUTICATE

    "This scrunchie is genius"

  • Christine Mai hair stylist portrait image

    CHRISTINE MAI - DIRECTOR & EDUCATOR | CHRIS STYLES STUDIO

    "I literally wear them everyday"

  • David corry hair dresser holding a wig and styling tool educating on textured hair

    DAVID CORRY - CPR TEXTURED HAIR EDUCATOR | MG SALON

    "We love the products from BUNLUV"

  • Caroline Smalley wearing a brown hat and smiling against a neutral background

    CAROLINE SMALLEY - CURL EDUCATOR | CURL IDENTITY

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When you know it's good, you talk about.

Our Essential Sets

Curated sets, made from our best selling scrunchies.

Most customers choose 3–4 scrunchies. One for everyday, one for active, one for sleep. Our sets arrive in gift ready packaging, perfect for gifting or building your own routine.

It's not obvious on the outside, what's inside feels different.

A traditional elastic hair tie holds your hair in one fixed position and relies on tension to hold the hair in place. SmartCore combines a spiral inner structure with a fabric outer layer, so there's less direct contact with your hair, and a more flexible hold.

BUNLUV SmartCore scrunchies are available in neutral and seasonal tones, with styles in satin, active knits, swim fabrics, and lycra for effortless everyday styling.

Read More
Frances Founder of BUNLUV portrait image

From our founder

A brand build on real life

Everything at BUNLUV starts with real life. With movement, change, and the moments I almost gave up when hair got in the way. I design each piece to support you through your day and night, so life comes first, and your hair is cared for along the way.

Read our founder story

Feel the difference in your hair.

★★★★★ 26 Verified Reviews | FREE SHIPPING OVER $79 | AUSTRALIAN MADE

SHOP ALL SMARTCORE SPIRAL SCRUNCHIES

Good questions

Questions worth asking about your hair tie.

About SmartCore Scrunchies

SmartCore spiral scrunchies take a different approach to everyday hair styling. Built with a structured inner spiral and wrapped in soft fabric, you can wear them from your morning routine to sleep.

Everyday Styling

You probably tie your hair up, take it down, and restyle it more than once a day. SmartCore is made for that, whether you're heading to work, school, the gym, or just moving through your day.

Hair Types

  • fine or straight hair
  • thick or longer hair
  • curly and coily textures
  • children over 3 years and teens

Not suitable for children under 3 years. Contains small parts that may present a choking hazard.

Designed in Australia

We're an Australian brand, and we design hair accessories that feel easy to wear and fit naturally into your everyday life. Each piece balances function, simplicity, and considered detail.

How SmartCore Spiral Scrunchies are designed

We built SmartCore for everyday wear, with a spiral inner structure that gives you an alternative to traditional elastic hair ties. The spiral moves with your hair as you wear it, while the outer fabric wraps around the core rather than directly around your hair. Lightweight and comfortable, you can wear it whether your hair's up for an hour or all day.

Why spiral scrunchies feel different to elastics

Traditional elastic hair ties rely on tension to gather hair. SmartCore spiral scrunchies are designed differently, featuring a spiral inner structure rather than a single elastic loop.

The spiral shape creates a different structure compared to traditional elastics. This design makes SmartCore scrunchies a considered option for everyday routines where hair may be worn up and down throughout the day.

SmartCore scrunchies for different hair types

We make SmartCore in a range of fabrics and finishes, so you can find one suited to your texture and routine:

  • curly, coily and wavy hair
  • straight and fine hair
  • thick, long or full hair
  • children and teens.

Worn by men, women, and families across Australia, however you wear your hair, there's likely a SmartCore for it.

Everyday wear, sleep and active routines

SmartCore is made to fit into your real life, from busy mornings to slower evenings. You can wear it for:

  • daily wear
  • school hairstyles
  • gym, running and low-impact movement
  • sleeping or lounging

Made to be worn, lived in, and loved, without overthinking it.

What are spiral hair ties also called?

You might know them as coil hair ties, phone cord hair ties, or hair coils. At BUNLUV, we build this spiral structure into a scrunchie, so you get a softer, more flexible way to hold your hair.

What is the difference between a spiral hair tie and a regular hair tie?

A traditional hair tie is usually elastic and holds your hair in a fixed position. A spiral or coil-style tie uses a curved structure that can distribute tension differently along your hair. We combine that spiral with fabric, so you get a more considered, flexible hold.

Are coil or spiral hair ties better for your hair?

It depends on you and your routine. Some people choose spiral or coil ties because they're designed to avoid tightly gripping one section of hair. We built SmartCore as that kind of alternative, for a softer, more flexible way to wear your hair.

Do spiral hair ties leave a crease in the hair?

Creasing can depend on how tightly you tie your hair, your hair type, and how long you wear it. Some people find spiral or coil-style ties reduce the appearance of a crease compared to tighter elastics, but results can vary.

What are phone cord hair ties?

Phone cord hair ties are another name for spiral or coil hair ties, named for their resemblance to old telephone cords. People often use them for ponytails, buns, or casual styles.

Are spiral hair ties suitable for wet or delicate hair?

Your hair can feel more delicate when it's wet or after something like swimming. Some people reach for spiral or fabric-covered ties during these moments, as part of a gentler routine. We designed SmartCore with this in mind too. In fact, this is where the idea of the smartcore scrunchie began. Read our founder story here.

Can I wear spiral hair ties every day?

Yes. Hair ties are part of most people's daily routine, whether for work, movement, or rest, and SmartCore is designed for exactly that, with comfort and flexibility in mind.

What are hair bobbles? Are they the same thing?

"Hair bobbles" is a general term used in Australia and the UK for many kinds of hair ties, including elastics, scrunchies, and sometimes spiral or coil styles. What it means can vary depending on where you hear it.

Where they fit into your routine

  • everyday wear
  • school and work styling
  • low-impact movement to running
  • sleep or rest
  • travel and on-the-go