BUNLUV was born during my maternity leave, at a time when I began noticing changes in my hair.

I have always loved swimming, but over time I started to feel like the combination of chlorine, postpartum changes, and tight elastic hair ties were not kind to it. Even when I was using products I enjoyed, my efforts often felt undone by the very thing holding my hair together.

Then, slowly, I found myself doing something I never expected.

I suddenly stopped swimming.

I gave up something I loved because my hair felt too fragile.

It was breaking around the midpoint, and I no longer felt good about myself afterwards. That experience led me to rethink the structure of my hair tie.

One evening, after my children had gone to sleep, I dusted off my old sewing machine and began experimenting.

I wanted to create something that felt softer to wear. Something that worked like a hair tie, but felt less rigid. A design that brought together structure and softness.

That is where the idea for the SmartCore began.

A spiral-inspired inner structure paired with a lycra outer layer, created as an alternative to traditional elastic hair ties for swimming.

At first, I made them only for my children, friends, and family. Then one day, a mum from my daughter’s kindergarten encouraged me to turn it into something more, and BUNLUV began.

As our community has grown, so has the brand. Listening to the women and families who wear BUNLUV every day has shaped everything we have created since, including our fabric choices and our sleep bonnets.

They are designed with the same care and intention, they reflect our belief that caring for your hair should not stop when the day ends.

BUNLUV is about small, thoughtful choices that support you through your day and night.

We believe life comes first, and what you wear in your hair should move with you, whether you are swimming again, resting, exercising, chasing little ones, or simply going about your day.

Today, BUNLUV is proudly Australian founded, designed on the Gold Coast, and created with longevity in mind.

Because we believe the things we wear every day should feel effortless, considered, and quietly supportive, never a compromise.

Thank you for being here and for being part of the BUNLUV community.

Frances 🤍