BUNLUV creates spiral scrunchies and hair accessories designed to hold hair differently. Secure enough to stay in place, without the same tight grip.

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What happens when hair is held in one place

If you wear your hair up often, you may notice:

  • a crease where your hair tie sits
  • strands pulling as you take it out
  • the same section feeling weaker over time

It’s not always obvious but

where tension is held, stress is repeated.

OUR ALTERNATIVE

RETHINKING HOW HAIR IS HELD

Traditional hair ties hold hair in a fixed position.

BUNLUV holds it differently.

  • Woman with a ponytail wearing a gray sleeveless top against a white background

    TRADITIONAL HAIR TIE

    ✕ Firm, fixed hold

    ✕ Holds hair in one place, where tension can build

    ✕ Can feel tight depending on use

    ✕ May leave a visible crease

    ✕ Often removed by pulling

  • Woman with a ponytail wearing a bunluv scruchie against a white background

    BUNLUV SMARTCORE SCRUNCHIE

    ✓ Softer, flexible hold

    ✓ Designed for a more even feel

    ✓ Designed for everyday comfort

    ✓ A softer finish on the hair

    ✓ Slides out more easily

A considered way to wear your hair, designed to reduce visible creasing and tension over time.

dark brown scrunchie with clear spiral design on a white background, featuring text about product features.

A different way to hold your hair

Spiral Core
Designed to help avoid a single pressure point in the hair

Even Hold
Designed to distribute tension more evenly across the hair

Everyday Ease
Secure enough to hold without the same tight grip as traditional hair ties

SHOP SMARTCORE SCRUNCHIES

Designed for women who wear their hair up daily, from busy routines to active lifestyles.

BEST SELLERS

This is why many people choose an alternative to traditional elastics for everyday wear.

Sleep Bonnets

Care for your hair, day and night

How you wear your hair matters

and so does how you rest it

SmartCore scrunchies for the day

BUNLUV bonnets for overnight care

SHOP BONNETS
Frances Maloney founder of BUNLUV with wavy brown hair wearing a white sleeveless top against a plain background

Words from our founder

At BUNLUV, everything starts with real life. With movement, change, and the moments we almost give up when hair becomes a barrier. Our accessories are designed to support you through your day and night, so life always comes first and your hair is cared for along the way.

Read our founder story →
Woman in a white dress similing with puffed sleeves standing outdoors hand is feeling hair. she is happy with her bunluv scrunchie in her hair

A different way to wear your hair, every day

SHOP SMARTCORE SCRUNCHIES