Why You Should Think About Your Hair During Pregnancy & Postpartum

When you’re preparing for motherhood, most of the focus is (rightly) on your baby. Excitement arises setting up the nursery, writing your birth plan, and packing the hospital bag. But let’s slow down for a moment and think about YOU. 

Recently, @femalephysioco (1.7M followers on Instagram) shared that BUNLUV SmartCore scrunchies made it onto her hospital bag essentials list as a second-time mum. That’s a huge honour, but also a reminder that haircare really is an essential part of pregnancy and postpartum planning.

1. Pregnancy and Postpartum Hair Changes in Australia

Your hair goes through major changes during pregnancy and after birth:

During pregnancy: Rising oestrogen levels can make hair feel thicker and fuller because fewer hairs fall out (Healthdirect Australia, 2024).

Postpartum: Once hormones return to pre-pregnancy levels, many mums experience increased shedding. This is called Telogen Gravidarum (postpartum hair loss), and while it’s normal, there are some ways to support your body at this time - Gold Coast Dermatology Clinic

According to the Gold Coast Dermatology Clinic:

“ at any given time 5 - 10% of the hairs on our head are in Telogen phase. This means that it is normal to lose 100 - 200 hairs per day. In Telogen Gravidarum up to 25% of the hairs shift quickly in to Telogen phase, hence the extreme appearing hair shed”

That means your hair is more fragile than usual — and it needs gentler handling.

2. Why Haircare Belongs in Your Hospital Bag

Haircare may not be the first thing that comes to mind when packing your bag for labour and delivery, but here’s why it matters: 

Comfort: Labour and recovery can be long. You’ll want your hair off your face, without pulling or pain.

Protection: Hospital pillows and showers can leave hair tangled; a soft scrunchie prevents extra breakage

Confidence: Those first photos and visits are moments you’ll remember forever so having a quick, chic way to style your hair helps you feel more like yourself.

That’s why mums like @femalephysioco are calling BUNLUV scrunchies hospital bag essentials.

3. Why SmartCore Scrunchies Are Ideal for Mums

Postpartum hair is often weaker and more prone to breakage. Traditional hair ties may cause unnecessary tension, leading to extra shedding.

Our BUNLUV SmartCore scrunchies are designed specifically to protect hair while still looking chic:

SmartCore Hold – grips securely without pulling or slipping

Silk & Satin Fabrics – reduce friction and frizz

No Crease, No Breakage – perfect for fragile postpartum hair

Effortless Style – instantly elevates a bun, ponytail, or braid.

Australian dermatologists agree that low-tension, protective styles are key for postpartum hair (Australasian College of Dermatologists, 2023).

4. Self-Care Matters for New Mums

Caring for your hair may seem like a small detail, but these little rituals matter. Taking time to protect your hair can boost your mood, support your confidence, and help you feel more like yourself during a time of huge transition.

That’s why we’re so proud that BUNLUV SmartCore scrunchies made it onto @femalephysioco’s hospital bag checklist.

Key Takeaways

Start thinking about hair early in pregnancy to prepare for postpartum changes.

Add a SmartCore scrunchie to your hospital bag — it’s a comfort, a confidence boost, and a protective tool for fragile hair.

Choose gentle accessories to support your hair during the shedding phase.

Shop the SILK SmartCore scrunchies here and so you can relax knowing that at your hair is being gently cared for & you will look effortlessly chic even even on the delivery date. 

Wishing you all the best - you've got this mumma!